+ CLIENT - GOOGLE
+ AGENCY - GUT MIAMI
+ ROLE - ASSOCIATE CREATIVE DIRECTOR
+ AGENCY - GUT MIAMI
+ ROLE - ASSOCIATE CREATIVE DIRECTOR
Historically, camera technology hasn’t accurately represented darker skin tones. In addition, Google Pixel 6 with Real Tone technology was created to help change that. So we told the world about it by creating one of the most inclusive commercials ever to play at one of the country's biggest and less diverse ad stages: The Super Bowl.
Our 60-second spot portrayed over 40 people of color in their Real Tone and was created by an equally diverse group of individuals. It also featured Lizzo and her unreleased new song, "If You Love Me," immediately bringing attention to the feature and generating tons of conversation amongst media and fans about the importance of being truly seen.
Our 60-second spot portrayed over 40 people of color in their Real Tone and was created by an equally diverse group of individuals. It also featured Lizzo and her unreleased new song, "If You Love Me," immediately bringing attention to the feature and generating tons of conversation amongst media and fans about the importance of being truly seen.
SUPER BOWL SPOT
CASE STUDY
