Hi.
I'm Miguel, an Ecuadorian advertising nerd who loves simple, insightful ideas.
In my 14 years of career, I've been working, making friends, and having fun in agencies like
TBWA, Grey, DDB, Mullen Lowe, Gut Miami.
I'm currently an Associate Creative Director at Gut Toronto.
You can find me playing football, earthing outdoors, or climbing some random mountain when I'm not in nerd mode.
Selected accolades
Cannes Lions 2023
Bronze - Effectiveness - Real Tone
Cannes Lions 2022
Grand Prix - Mobile - Real Tone
Bronze - Mobile - Real Tone
Bronze - Media - Real Tone
Bronze - Outdoor - 12-Hour Marination
Titanium - Shortlist - Real Tone
D/AD 2022
Black Pencil - Product Design - Inclusive - Real Tone
Wood Pencil - Impact - Design - Real Tone
Black Pencil - Product Design - Inclusive - Real Tone
Wood Pencil - Impact - Design - Real Tone
One Show 2022
Best of Discipline - IP & Products: Digital Product / In-Market - Real Tone
Gold - IP & Products: Digital Product / In-Market - Real Tone
Gold - Interactive, Online & Mobile: Utility - Real Tone
Gold - Innovation in Interactive, Online, & Mobile - Real Tone
Gold - Innovation in Interactive & Mobile Craft - Real Tone
Silver - Innovation in IP & Products - Real Tone
Bronze - Interactive & Mobile Craft: Use of Technology - Real Tone
Best of Discipline - IP & Products: Digital Product / In-Market - Real Tone
Gold - IP & Products: Digital Product / In-Market - Real Tone
Gold - Interactive, Online & Mobile: Utility - Real Tone
Gold - Innovation in Interactive, Online, & Mobile - Real Tone
Gold - Innovation in Interactive & Mobile Craft - Real Tone
Silver - Innovation in IP & Products - Real Tone
Bronze - Interactive & Mobile Craft: Use of Technology - Real Tone
Ad Age 2021
Best Product Launch of the Year 2021 - We come in piece
Best Product Launch of the Year 2021 - We come in piece
Effie Awards 2019
Gold Effie - Tómate la Playa
Bronze Effie - Tómate la Playa
Gold Effie - Tómate la Playa
Bronze Effie - Tómate la Playa
Cannes Lions 2015
Silver Lion - Media: Digital & Social - Use of mobile devices - TTYL Chevrolet
Shortlist Direct - Retention - TTYL Chevrolet
Shortlist Direct - Use of Mobile Marketing - TTYL Chevrolet
Shortlist Media - Public Health & Safety & Public Awareness Messages - TTYL Chevrolet
Silver Lion - Media: Digital & Social - Use of mobile devices - TTYL Chevrolet
Shortlist Direct - Retention - TTYL Chevrolet
Shortlist Direct - Use of Mobile Marketing - TTYL Chevrolet
Shortlist Media - Public Health & Safety & Public Awareness Messages - TTYL Chevrolet
Cannes Lions 2014
Bronze - Media - Hepalive Broken Liver
Shortlist Direct - Fast Moving Consumer - Goods - Hepalive Broken Liver
Shortlist Direct - Acquisitions Hepalive Broken Liver
Bronze - Media - Hepalive Broken Liver
Shortlist Direct - Fast Moving Consumer - Goods - Hepalive Broken Liver
Shortlist Direct - Acquisitions Hepalive Broken Liver
Cóndor de Oro 2014 Ecuador
Silver - Digital - - TTYL Chevrolet
Silver - Digital - - TTYL Chevrolet
Escuela de Creativos Publicitarios - ARG 2013
Diploma de Honor
Diploma de Honor
La Oreja | ARG - 2013
Silver - Cyber
Gold - Innovation
Silver - Cyber
Gold - Innovation
CÓNDOR DE ORO ESTUDIANTIL | ECU 2012
Gran Cóndor de Oro
Cóndor de Oro
Gran Cóndor de Oro
Cóndor de Oro
Work Experience
Gut Toronto | Canada 2023 – PRESENT
Associate Creative Director
Gut Miami | USA 2021 – 2023
Associate Creative Director
MullenLowe | Ecuador 2017 – 2021
Associate Creative Director
Central | Ecuador 2017 – 2018
Associate Creative Director
Tribal Worldwide | Véritas DDB 2015 – 2017
Associate Creative Director
Maruri Grey | Ecuador 2024 - 2015
Copywriter
Casa Grande University | Ecuador 2014 – 2015
Teacher
Associate Creative Director
Gut Miami | USA 2021 – 2023
Associate Creative Director
MullenLowe | Ecuador 2017 – 2021
Associate Creative Director
Central | Ecuador 2017 – 2018
Associate Creative Director
Tribal Worldwide | Véritas DDB 2015 – 2017
Associate Creative Director
Maruri Grey | Ecuador 2024 - 2015
Copywriter
Casa Grande University | Ecuador 2014 – 2015
Teacher
TBWA\Buenos Aires | ARG 2013 - 2013
Copywriter
Copywriter
PRESS